Three Characteristics of a Good Strategy - Deepstash
Three Characteristics of a Good Strategy

Three Characteristics of a Good Strategy

  • An effective blue ocean strategy has three complementary qualities: focus, divergence, and a compelling tagline. 
  • Compelling Tagline: A good tagline must not only deliver a clear message but also advertise an offering truthfully, or else customers will lose trust and interest. 

Examples:

  1. MasterCard: “There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard.”
  2. BMW: “The Ultimate Driving Machine”
  3. M&Ms: “Melts in Your Mouth, Not in Your Hands.”

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

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