The three tiers of Non-customers - Deepstash
The three tiers of Non-customers

The three tiers of Non-customers

  • First tier: “Soon-to-be” noncustomers who are on the edge of your market, waiting to jump ship.
  • Second tier: “Refusing” noncustomers who consciously choose against your market.
  • Third tier: “Unexplored” noncustomers who are in markets distant from yours. 

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

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