Salesmen
For social epidemics to start, some people are actually going to have to be persuaded. For everyone, in the end, to eventually fall in line is something we normally credit to peer pressure. But peer pressure is not always an automatic and unconscious process. It means, as often as not, that someone went out to one of his peers and pressured them.
The people applying the peer pressure with the skills of persuading the skeptics are the salesmen.
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An aspiring writer. Loves reading, walking and spending time with my wife.
Malcom Gladwell forms an interesting account of how a piece of extraordinary news can travel a long distance in a short time. These are what he calls social/word-of-mouth epidemics. Word-of-mouth communication remains the most important form of human communication.
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