It occurs when we are presented with something that we don't immediately recognize. It creates a degree of cognitive dissonance that may be frustrating or even unpleasant.
For example, seeing a vague shape in the corner of a room that might be a cat or a bag. A second look is needed to satisfy our curiosity.
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Cognitive dissonance is a negative, tensed emotional state that is caused by holding beliefs or behaviors that are inconsistent with one another.
Because cognitive dissonance brings discomfort, we try to escape it. There are 2 options to get rid of it: to change a ...
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