💡Focus on the takeaway

You need to ensure that your product has a strong brand identity that is consistent across all touchpoints from the label, packaging, website, and other communications. 

This will give consumers an idea of what they can expect...

• It can be a challenge to explain to an eleven-year-old about capitalism, but if we know how small the kid is, we would likely use language that the kid can understand.
• Focusing on the audience is key to most presentations, and many people fail because they focus only on what matter...

Your theme or big idea is your editing tool.

You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beau...