Not all our actions will be motivated by metaphysical desire, but out of the possible motivations ... it is the strongest. In commercial terms it means products that focus on it will command the most value.
It explains the success of branding, the celebrity culture and consumerism as a whole.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
The second part of the lecture on Girard. More in depth look at desires.
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