Programmed To Be Addictive
Games are designed to be addictive in a ‘gateway drug’ fashion. The ‘free-to-play’ or ‘Freemium’ models entice users to try and as soon as one plays it and is hooked, they ask for a little amount of cash to continue and gain new levels/powers etc. This process repeats itself, psychological playing with our ‘addictiveness’ loophole in the brain.
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