Games are designed to be addictive in a ‘gateway drug’ fashion. The ‘free-to-play’ or ‘Freemium’ models entice users to try and as soon as one plays it and is hooked, they ask for a little amount of cash to continue and gain new levels/powers etc. This process repeats itself, psychological playing with our ‘addictiveness’ loophole in the brain.
MORE IDEAS FROM It’s All Fun and Games Until You Run Out of Coins
Most of these addictive mobile games are casual ones, and raked in $50 billion dollars of annual revenue in 2018 alone, more than what Hollywood’s global revenue was in that year.
Core gaming has dedicated followers and are complex, requiring commitment and skill. They require years of commitment and people are passionate about them, with some being lifetime members.
These games use highly advanced psychological tricks, studying the behaviour of smokers, to get people to spend on their platform.
The World Health Organization officially added a new disorder to the section on substance use and addictive behaviors : “gaming disorder”
A gaming disorder is defined as an overly and uncontainable preoccupation with video games — the obsession results in significant personal, social, academic or occupational impairment for at least 12 months.
However, the idea that someone can be addicted to a behavior, as opposed to a substance, remains contentious.
It is 2021, and there is an app for everything. Now companies are trying new and innovative ways to hook millions to their app.
Many app makers, like those in FinTech(Financial Technology), are trying to boost the performance, engagement levels and ‘stickiness’ of the app by using gamification, where elements of video games are added to the app to make it feel thrilling and slightly addictive to the ‘player’.
❤️ Brainstash Inc.