Behaviour Psychology

Most of these addictive mobile games are casual ones, and raked in $50 billion dollars of annual revenue in 2018 alone, more than what Hollywood’s global revenue was in that year.

Core gaming has dedicated followers and are complex, requiring commitment and skill. They require years of commitment and people are passionate about them, with some being lifetime members.

These games use highly advanced psychological tricks, studying the behaviour of smokers, to get people to spend on their platform.