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Topic Ideas
Some sources:
- Answer The Public
- TubeBuddy (for YouTube)
- Noticing current conversations on Quora, Reddit, Twitter, etc.
As you find ideas and topics, think about:
- Are any of these relevant to your brand?
- How can you reframe this from your perspective?
- How can you add value to the conversation?
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MORE IDEAS ON THIS
Building Blocks of Content Strategy
Content Pillars: What category/buckets does your content fall into?
Distribution Channels: Where are you going to distribute the content?
Topic Ideas: Where are you going to find ideas?
Audience Research: Where ...
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Content Pillars
- What do you want people to associate your brand with? Keep to 1 - 3 pillars to prevent confusion
- Pillars should support your overall brand and messaging
- Pillars should be tied back to your offers (products and services)
Recommended rea...
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Audience Research
Conduct demographic research:
- Which platform(s) are your target audiences hanging out in?
- How do they engage on those platforms?
Examples:
- Gen-Z: Tiktok
- Professionals: LinkedIn, Medium
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Strategies VS Tactics
Strategies: Long-term decisions like planning your content calendar
Tactics: Short-term decisions like optimizing content formats for the algorithm
- Nail your strategies first, then use them to inform your tactics.
- Don't force strategies o...
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Distribution Channels
Focus on:
- 1 long-form channel (YouTube, blog, etc.)
- at least 1 short-form channel (Twitter, Tiktok, etc.)
Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:
- Drives content & SEO...
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91 reads
CURATED FROM
IDEAS CURATED BY
Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University / Intentional living newsletter 👇🏼
As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.
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Related collections
Other curated ideas on this topic:
Find your niche
- What differentiates your ideas and content from others in the space? The more specific the content, the more opportunity to build the business.
- How can you find your niche? Use platforms like Twitter, Instagram and Reddit: Engage with sha...
#1: Choose a Topic for Your Twitter Space
When using a Twitter Space to market your business, the space must have an engaging host and have interesting topics for your listeners. In order to choose a topic, here are seven ideas you can use:
- Offer Expert advice via a Weekly Series
- Lead an Open Mic Conversation
- H...
#8
- Use Google Scholar to Expand Your Customer Base: Search for topics relevant to your industry & see who’s writing about them - this can help you find new people in the industry to do business with. You may also find relevant searches that focus on market research or lead gene...
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