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Content Pillars: What category/buckets does your content fall into?
Distribution Channels: Where are you going to distribute the content?
Topic Ideas: Where are you going to find ideas?
Audience Research: Where and how does your target audience hang out?
Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:
As you find ideas and topics, think about:
Conduct demographic research:
Strategies: Long-term decisions like planning your content calendar
Tactics: Short-term decisions like optimizing content formats for the algorithm
Developer of solutions, people, and self / Living in 7 countries in 4 years of CS undergrad at Minerva University
As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.
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