#8 - Deepstash

#8

  • Use Google Scholar to Expand Your Customer Base: Search for topics relevant to your industry & see who’s writing about them - this can help you find new people in the industry to do business with. You may also find relevant searches that focus on market research or lead generation strategies for companies within your niche - these could turn into potential prospects or partnerships in the future. You’ll also be able to gather in-depth knowledge about how other players in your industry are creating & interacting with content - this can give you new ideas for content topics of your own.

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

The idea is part of this collection:

Onboarding Matters

Learn more about marketingandsales with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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#7

  • Find Industry & Competitor Topics: You could use Google Scholar to find content ideas is to look at what your competitors and other industry leaders are doing. Alternatively, you could use Google Scholar results to write about topics that are relevant to your industry. Lastl...

Study Another Industry

Study Another Industry

Pick some media from different industries. You may find that other industries have problems similar to yours but maybe they were solved in a different way.

You may also find new linkages between your own industry and another, linkages that may lead...

Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)

Actionable tips to include in your content audit workflow for individual pages:

  • Reuse: Combine different pieces of content to create another one or publish in a different format.
  • Rewrite: Rewrite underperforming content with examples, tips, & practical details.
  • Expand: ...

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