<ul><li>What do you want people to associate your brand with? Keep to 1 - 3 pillars to prevent confusion</li><li class="ql-indent-1"> 	 Pillars should support your overall brand and messaging</li><li>Pillars should be tied back to your offers (products and services)</li></ul> Recommended reading:<ul><li>Building a Story Brand by Donald Miller</li></ul>

Content Pillars

Some sources:<ul><li>Answer The Public</li><li>TubeBuddy (for YouTube)</li><li>Noticing current conversations on Quora, Reddit, Twitter, etc.</li></ul> As you find ideas and topics, think about:<ul><li>Are any of these relevant to your brand?</li><li>How can you reframe this from your perspective?</li><li>How can you add value to the conversation?</li></ul>

Topic Ideas

Strategies: Long-term decisions like planning your content calendarTactics: Short-term decisions like optimizing content formats for the algorithm <ul><li>Nail your strategies first, then use them to inform your tactics.</li><li>Don't force strategies or tactics if you/your audience doesn't like it</li></ul>

Strategies VS Tactics

Content Pillars: What category/buckets does your content fall into?Distribution Channels: Where are you going to distribute the content?Topic Ideas: Where are you going to find ideas?Audience Research: Where and how does your target audience hang out?

Building Blocks of Content Strategy

Conduct demographic research:<ul><li>Which platform(s) are your target audiences hanging out in?</li><li>How do they engage on those platforms?</li></ul> Examples:<ul><li>Gen-Z: Tiktok</li><li>Professionals: LinkedIn, Medium</li></ul>

Audience Research

Focus on:<ul><li>1 long-form channel (YouTube, blog, etc.)</li><li>at least 1 short-form channel (Twitter, Tiktok, etc.)</li></ul> Focus on long-form content first. Make it well-thought-out and valuable to your audience. Why:<ul><li>Drives content & SEO strategy</li><li>Easier to "cut it up" into short-form content, compared to creating many pieces of short-form content</li></ul>

Distribution Channels

As a beginner (noob), this video provides a good overview of what I should be thinking about when crafting a content strategy.

Today I'm sharing my formula for how to build a content strategy for any brand! Whether you're looking to build up your own personal/freelance brand, or you're consulting with a client who needs some help, this episode will provide you with a solid roadmap so you can get started right away! Join The Video Lounge Waitlist! https://view.flodesk.com/pages/624f9800274c31b2fa76a2a6 Mentioned in today's episode: Platform Demographics - https://sproutsocial.com/insights/new-social-media-demographics/ Answer The Public - https://answerthepublic.com/ Quora - https://www.quora.com/ Reddit - https://www.reddit.com/ TubeBuddy - https://www.tubebuddy.com/latasha Descript - https://www.descript.com/?lmref=wPzGLQ Instagram Reel Ideas for Business (Without Showing Your Face!) - https://youtu.be/lphk0AoOLGk FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here! » podcast: the freelance friday podcast http://bit.ly/freelancefridaypodcast » instagram: @thelatashajames http://instagram.com/thelatashajames » twitter: @thelatashajames http://twitter.com/thelatashajames » tiktok: @thelatashajames http://tiktok.com/@thelatashajames my business email: hey@latashajames.com SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9 Disclaimers: This video is not sponsored. You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur 00:00 Hey, Hello 00:23 Content Pillars 02:37 Distribution Channels 04:08 Topic Ideas 06:46 Audience Research 08:47 Tactics 10:30 Question of the day

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Today I'm sharing my formula for how to build a content strategy for any brand! Whether you're looking to build up your own personal/freelance brand, or you're consulting with a client who needs some help, this episode will provide you with a solid roadmap so you can get started right away!

Join The Video Lounge Waitlist! https://view.flodesk.com/pages/624f9800274c31b2fa76a2a6

Mentioned in today's episode:
Platform Demographics - https://sproutsocial.com/insights/new-social-media-demographics/
Answer The Public - https://answerthepublic.com/
Quora - https://www.quora.com/
Reddit - https://www.reddit.com/
TubeBuddy - https://www.tubebuddy.com/latasha
Descript - https://www.descript.com/?lmref=wPzGLQ
Instagram Reel Ideas for Business (Without Showing Your Face!) - https://youtu.be/lphk0AoOLGk

FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox

The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately,  how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial

find me here!
» podcast: the freelance friday podcast
http://bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
http://instagram.com/thelatashajames
» twitter: @thelatashajames
http://twitter.com/thelatashajames
» tiktok: @thelatashajames
http://tiktok.com/@thelatashajames

my business email: hey@latashajames.com

SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9

Disclaimers:
This video is not sponsored.

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

#SocialMediaManager #Freelancer #Entrepreneur

00:00 Hey, Hello
00:23 Content Pillars
02:37 Distribution Channels 
04:08 Topic Ideas
06:46 Audience Research
08:47 Tactics
10:30 Question of the day

Hi! My name is Latasha and I'm an entrepreneur! I share tips for social media managers, freelancers, and course creators. Subscribe for freelancing advice, life of an online business owner videos, and social media marketing tips.

Business Inquiries: hey@latashajames.com


Strategies VS Tactics

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