Trust is born out of our emotional ties. Trust can be built in two ways; first, it is through cognitive trust, which occurs when a person makes a conscious decision to trust you based on the best knowledge. Second, is through affective trust, which is the confidence one places in a partner based on feelings generated by the level of care and concern the other person demonstrates.

Earning Trust

This 70/30 rule, in all its simplicity, is about reminding people that if they need backing for an idea or project, they must put 30 percent of their effort into creating a personal and trusting relationship with their conversations partners, customers and any potential stakeholders.

The 70/30

Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human being. If you talk about work, make sure you align it with a story from your life, such as how the Stanford professor explained why he has dedicated his entire life to economics. That said, you should aim to developed a strong bond with the person you wish to gain trust.

Be personal—not private

Trust and reciprocity are considered to be the foundation of all human interaction. Trust is your most valuable social capital. First impressions do matter and are made in just a few seconds. However, deep trust between two people depends on being relatable, reliability, dependability, and predictability.

Introduction

Relationships are formed based on these:<ul><li>Your ability to tap into your EQ or <a href="https://www.forbes.com/sites/forbescoachescouncil/2019/02/25/the-next-sign-of-great-leadership-emotional-intelligence/#702bc81e5cd3">Emotional Intelligence </a>(your EQ manages mutual trust and chemistry between you and others)</li><li>Your current power base or your existing networks</li><li>Your current and future skills (Your potential)</li><li>Your ability to identify what the other person can get out of forming a relationship with you (it's not all about you can get from the other person)</li></ul>

How to Form A Relationship

Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human being. If you talk about work, make sure you align it with a story from your life, such as how the Stanford professor explained why he has dedicated his entire life to economics. That said, you should aim to developed a strong bond with the person you wish to gain trust.

Once people are convinced that you are a "good" person, they go far in their quest to understand your business, become consumers and even recommend you to their network, friends and family. Show people who you are and what you stand for more than your credentials or what you can "sell" them.

Be personal—not private (Cont)

Therefore, you should use the time you spend with someone efficiently—and you do not do that by exchanging some chit chat about the weather. Before you meet a person, research a little bit about him or her; find out what kind of person he or she is. Do you have anything in common with them? In today's world, you can quickly get a lot of information about someone by doing a quick Google—this is just a small effort, but it pays off many times.

Do Some Research

Trust and reciprocity are considered to be the foundation of all human interaction. Trust is your most valuable social capital.