The 30/70 Rule To Gaining Someone's Trust - Deepstash
The 30/70 Rule To Gaining Someone's Trust

The 30/70 Rule To Gaining Someone's Trust

Curated from: forbes.com

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Introduction

Introduction

Trust and reciprocity are considered to be the foundation of all human interaction. Trust is your most valuable social capital. First impressions do matter and are made in just a few seconds. However, deep trust between two people depends on being relatable, reliability, dependability, and predictability.

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Earning Trust

Earning Trust

Trust is born out of our emotional ties. Trust can be built in two ways; first, it is through cognitive trust, which occurs when a person makes a conscious decision to trust you based on the best knowledge. Second, is through affective trust, which is the confidence one places in a partner based on feelings generated by the level of care and concern the other person demonstrates.

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The 70/30

The 70/30

This 70/30 rule, in all its simplicity, is about reminding people that if they need backing for an idea or project, they must put 30 percent of their effort into creating a personal and trusting relationship with their conversations partners, customers and any potential stakeholders.

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How to Form A Relationship

How to Form A Relationship

Relationships are formed based on these:

  • Your ability to tap into your EQ or Emotional Intelligence (your EQ manages mutual trust and chemistry between you and others)
  • Your current power base or your existing networks
  • Your current and future skills (Your potential)
  • Your ability to identify what the other person can get out of forming a relationship with you (it's not all about you can get from the other person)

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Be personal—not private

Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human being. If you talk about work, make sure you align it with a story from your life, such as how the Stanford professor explained why he has dedicated his entire life to economics. That said, you should aim to developed a strong bond with the person you wish to gain trust. 

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Be personal—not private

Be personal—not private

Do you want to test the 70/30 rule on your life? When I need to familiarize people and build trust with them, I refrain from talking about my job, education, directorships, and the likes. That only describes what I have done with my time on earth and does not say much about who I am as a human being. If you talk about work, make sure you align it with a story from your life, such as how the Stanford professor explained why he has dedicated his entire life to economics. That said, you should aim to developed a strong bond with the person you wish to gain trust. 

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Be personal—not private (Cont)

Be personal—not private (Cont)

Once people are convinced that you are a "good" person, they go far in their quest to understand your business, become consumers and even recommend you to their network, friends and family. Show people who you are and what you stand for more than your credentials or what you can "sell" them.

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Do Some Research

Do Some Research

Therefore, you should use the time you spend with someone efficiently—and you do not do that by exchanging some chit chat about the weather. Before you meet a person, research a little bit about him or her; find out what kind of person he or she is. Do you have anything in common with them?

In today's world, you can quickly get a lot of information about someone by doing a quick Google—this is just a small effort, but it pays off many times.

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IDEAS CURATED BY

benzherlambang

I read, I like, I share

CURATOR'S NOTE

A short tips on building a relationship

Benny Herlambang's ideas are part of this journey:

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