Social media is a great way to promote your brand and reach potential clients. Choose platforms that are relevant to your target audience and use them to showcase your portfolio, share industry news and insights, and engage with your followers.
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Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.
How to design and implement a comprehensive social media campaign:
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followe...
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