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Hiring the Best in Class

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Hiring the Best in Class

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Utilize social media

Social media is a great way to promote your brand and reach potential clients. Choose platforms that are relevant to your target audience and use them to showcase your portfolio, share industry news and insights, and engage with your followers.


121 reads


Build a professional website

Your website is the hub of your brand and should be professional, user-friendly, and easy to navigate. Make sure your website showcases your portfolio, lists your services, and includes information about your background, experience, and expertise.



120 reads

Know your target audience

 Understanding who your ideal client is will help you tailor your branding to their needs and interests. Consider what they are looking for in a freelancer and what sets you apart from your competitors.


177 reads

Developing your personal brand as a freelancer is critical to attracting clients and building a successful business. 

Your brand is more than just your logo and business card, it encompasses everything from your values, personality, and the work you produce.


177 reads

Define your values and personality

What do you stand for? What sets you apart from other freelancers? Consider what makes you unique and what you bring to the table. Your values and personality should be reflected in your brand, from your logo to your website and social media


145 reads

Be consistent

Consistency is key to building a strong brand. Make sure your messaging, visual identity, and overall aesthetic are consistent across all platforms. This will help you build recognition and establish trust with potential clients.


115 reads

Network and collaborate

Building relationships with other freelancers and industry professionals can help you build your brand and attract new clients. Attend industry events, participate in online forums, and seek out opportunities to collaborate with others in your field.


108 reads

Create a strong portfolio

Your portfolio is a reflection of your brand and is often the first thing clients see. Make sure your portfolio showcases your best work and demonstrates your skills and expertise. Use high-quality images and include detailed descriptions of each project to h...


123 reads

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Building your industry leadership position

Up to now, you may have focused on blogs on LinkedIn or Medium or use a monthly newsletter. But a successful B2B influencer needs more thought and an organised plan.

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3. Flex on Social Media

3. Flex on Social Media

While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.

The end game here is not to have a large number of followe...

Humor in social media

Humor in social media

Adding humor to your social media strategy can be a great way to get people’s attention.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.


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