<ul><li>What do you want your audience to know (instead of what you want to say)?</li><li>What level of knowledge does the audience already have about the subject?</li><li>What's the audience's attitude about us and the topic?</li><li>What are the potential points of resistance or hesitation?</li></ul>

Know your audience

<ul><li>It's a great way to signal you have been listening</li><li>It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer</li><li class="ql-indent-1">It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic</li></ul>

Leverage paraphrasing

<ul><li>Information: what do you want them to know?</li><li>Emotion: how do you want them to feel?</li><li>Action: what do you want them to do?</li></ul> Having a clear goal also helps to measure how successfully you communicated your point.

Have a clear goal

<ul><li>What?: Your idea, offering, service, product</li><li>So what?: Why is it important?</li><li>Now what?: What comes next? What questions do they have?</li></ul>

Structure the message: what?, so what?, now what?

To celebrate our 75th episode, we hosted a live "Ask Me Anything" event with Matt. In this global gathering, listeners called in with questions ranging from making a first impression and giving negative feedback to presenting virtually and the worst communication advice Matt's ever received. In addition to audience questions, Matt also shares a short lecture to outline his top three guiding principles when it comes to being a confidence speaker and leader. Show Notes: [2:00] Know Your Audience: First and foremost is their knowledge level relative to the topic that we're discussing. Do they know a lot or do they know just a little?Three guiding principles for Successful Communication[3:51] Principle 1. Set Your Communication Goal: A goal has three major parts: information, emotion, and action. The best metric of success is: Is your audience leaving knowing what you want them to know? Feeling how you want them to feel? And doing what you want them to do?[5:08] Principle 2. Structure your message. Using: What, So What, Now What. [7:10] Principle 3. The Art of the Paraphrase.[9:14] Using Paraphrasing to move a conversation forward[11:01] Ask me anything:[11:24] Question 1: What is the worst communication advice that you have ever given or received?[13:11] Question 2: How can you try to understand the expectations or knowledge or background of your audience in order to make your presentation effective?[16:05] Question 3: How do I communicate negative feedback to a colleague, especially when there's an action step involved?[18:30] Question 4: How would you make your first impression?[22:00] Question 5: How has virtual communication changed the way we communicate?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges.How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.

Structure the message: what?, so what?, now what?

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