Learn more about corporateculture with this collection
How to adapt to different speaking situations
How to engage with an audience
How to use body language effectively
Structure the message: what?, so what?, now what?
- What?: Your idea, offering, service, product
- So what?: Why is it important?
- Now what?: What comes next? What questions do they have?
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Know your audience
- What do you want your audience to know (instead of what you want to say)?
- What level of knowledge does the audience already have about the subject?
- What's the audience's attitude about us and the topic?
- What are the potential points of resistance or hesitation?
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Leverage paraphrasing
- It's a great way to signal you have been listening
- It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer
- It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic
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Have a clear goal
- Information: what do you want them to know?
- Emotion: how do you want them to feel?
- Action: what do you want them to do?
Having a clear goal also helps to measure how successfully you communicated your point.
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The 3-Ws: What? So what? Now what?
- Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
- The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...
Message Structure
The most important thing is to never lose your audience. By structuring your content, it is easier for your audience to follow you and you also know when to stop talking so that you don't repeat yourself.
Examples on how your content can be structured:
What does your audience want?
If you already have a few fans, clients, or followers, you’re ahead of the game because you can ask them questions directly.
- What’s the single biggest result you want to have?
- What is important about that result for you?
- What are your biggest challenges?
- Whe...
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