Three Guiding Principles for Successful Communication - Deepstash
Three Guiding Principles for Successful Communication

Three Guiding Principles for Successful Communication

Think Fast, Talk Smart: Communication Techniques



Master Public Speaking

Learn more about corporateculture with this collection

How to adapt to different speaking situations

How to engage with an audience

How to use body language effectively

Master Public Speaking

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Know your audience

  • What do you want your audience to know (instead of what you want to say)?
  • What level of knowledge does the audience already have about the subject?
  • What's the audience's attitude about us and the topic?
  • What are the potential points of resistance or hesitation?


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Have a clear goal

  • Information: what do you want them to know?
  • Emotion: how do you want them to feel?
  • Action: what do you want them to do?

Having a clear goal also helps to measure how successfully you communicated your point.


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Structure the message: what?, so what?, now what?

  • What?: Your idea, offering, service, product
  • So what?: Why is it important?
  • Now what?: What comes next? What questions do they have?


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Leverage paraphrasing

  • It's a great way to signal you have been listening
  • It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer
  • It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic


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