Three Guiding Principles for Successful Communication - Deepstash
Three Guiding Principles for Successful Communication

Three Guiding Principles for Successful Communication

Curated from: Think Fast, Talk Smart: Communication Techniques

Ideas, facts & insights covering these topics:

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Know your audience

  • What do you want your audience to know (instead of what you want to say)?
  • What level of knowledge does the audience already have about the subject?
  • What's the audience's attitude about us and the topic?
  • What are the potential points of resistance or hesitation?

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Have a clear goal

  • Information: what do you want them to know?
  • Emotion: how do you want them to feel?
  • Action: what do you want them to do?

Having a clear goal also helps to measure how successfully you communicated your point.

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Structure the message: what?, so what?, now what?

  • What?: Your idea, offering, service, product
  • So what?: Why is it important?
  • Now what?: What comes next? What questions do they have?

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Leverage paraphrasing

  • It's a great way to signal you have been listening
  • It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer
  • It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic

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Roberto Hayasida Junior's ideas are part of this journey:

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