<ul><li>What do you want your audience to know (instead of what you want to say)?</li><li>What level of knowledge does the audience already have about the subject?</li><li>What's the audience's attitude about us and the topic?</li><li>What are the potential points of resistance or hesitation?</li></ul>

Know your audience

<ul><li>Information: what do you want them to know?</li><li>Emotion: how do you want them to feel?</li><li>Action: what do you want them to do?</li></ul> Having a clear goal also helps to measure how successfully you communicated your point.

Have a clear goal

<ul><li>What?: Your idea, offering, service, product</li><li>So what?: Why is it important?</li><li>Now what?: What comes next? What questions do they have?</li></ul>

Structure the message: what?, so what?, now what?

<ul><li>It's a great way to signal you have been listening</li><li>It's a lower-order cognitive skill - it can be used to buy yourself time to think about an answer</li><li class="ql-indent-1">It can be used to move the conversation forward: paraphrase what's been said and link it to the next topic</li></ul>

Leverage paraphrasing

To celebrate our 75th episode, we hosted a live "Ask Me Anything" event with Matt. In this global gathering, listeners called in with questions ranging from making a first impression and giving negative feedback to presenting virtually and the worst communication advice Matt's ever received. In addition to audience questions, Matt also shares a short lecture to outline his top three guiding principles when it comes to being a confidence speaker and leader. Show Notes: [2:00] Know Your Audience: First and foremost is their knowledge level relative to the topic that we're discussing. Do they know a lot or do they know just a little?Three guiding principles for Successful Communication[3:51] Principle 1. Set Your Communication Goal: A goal has three major parts: information, emotion, and action. The best metric of success is: Is your audience leaving knowing what you want them to know? Feeling how you want them to feel? And doing what you want them to do?[5:08] Principle 2. Structure your message. Using: What, So What, Now What. [7:10] Principle 3. The Art of the Paraphrase.[9:14] Using Paraphrasing to move a conversation forward[11:01] Ask me anything:[11:24] Question 1: What is the worst communication advice that you have ever given or received?[13:11] Question 2: How can you try to understand the expectations or knowledge or background of your audience in order to make your presentation effective?[16:05] Question 3: How do I communicate negative feedback to a colleague, especially when there's an action step involved?[18:30] Question 4: How would you make your first impression?[22:00] Question 5: How has virtual communication changed the way we communicate?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Join Matt Abrahams, a lecturer of Strategic Communication at Stanford Graduate School of Business, as he sits down with experts in the field to discuss real-world challenges.How do I send my message clearly when put on the spot? How do I write emails to get my point across? How can I easily convey complex information? How do I manage my reputation? Whether you’re giving a toast or presenting in a meeting, communication is critical to success in business and in life.Think Fast, Talk Smart provides the tools, techniques, and best practices to help you communicate more effectively.

Three Guiding Principles for Successful Communication

Know your audience

Have a clear goal

Structure the message: what?, so what?, now what?

Leverage paraphrasing

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