Learn more about books with this collection
How to showcase your skills and experience
How to answer common interview questions
How to make a good first impression
"As much as people claim they want excitement and freshness, it's hard to change ingrained behaviors."
3
104 reads
MORE IDEAS ON THIS
It's about recognizing what people want, and serving it up simply and succinctly.
It's about removing the mental and physical clutter created by unnecessary choice.
4
127 reads
"The approach that works best on a website or a billboard is likely not the same as what works best on Instagram, and vice versa."
3
98 reads
Everything we do as humans, whether we know it or not, is ultimately motivated by knowledge of our own mortality.
4
110 reads
CURATED FROM
IDEAS CURATED BY
Obsessed by Emily Heyward provides a series of suggestions and considerations for brands hitting the market. Heyward also explores nuances of human behavior and exhibits them through a series of chapters and case studies in marketing.
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Other curated ideas on this topic:
People can change if they want to.
Remember that change can be scary, so it's important to be loving and supportive of your partner.
Most people don't really want to change, they want to have changed.
When people profess a clear desire to change, that usually means they are interested in change as an outcome rather than change as a process.
Much of human behavior follows a predictable cycle: trigger, behavior, reward.
For behaviors that you want to do, the goal is to make triggers salient, the behavior easy, and the reward as immediate and satisfying as possible. For behaviors that you want to avoid, it’s the opposite. ...
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