Social Incentives - Deepstash
Social Incentives

Social Incentives

Social incentives can influence behavior. People care about what others are doing and want to conform.  There is a signal in the emotional center of the brain that can predict how likely someone is to conform based on the opinion of others.

The British government used this principle to encourage tax compliance by highlighting that "nine out of ten people in Britain pay their taxes on time". This simple sentence increased compliance by 15% and brought in 5.6 billion pounds.

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