Perhaps, to avoid the dystopian scenario predicted by Yuval Harari, we must democratize the algorithms' knowledge of us, at least by ensuring that companies have to share the personal insights they’re gathered with us.
Every trivial choice we make every day reveals central aspects of our identity. Marketers have known this secret for years, so the fundamental choice between Pepsi and Coke, Nike, and Adidas is not based on rational reasons but on identification with the brand, which rests on our interpretation of that brand’s personality.
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
In the age where data has become commoditized, but the insights and profits are being exclusive for ginormous tech players, what better way to harness consumer trust and loyalty than by giving them back valuable insights, that can turn them into smarter customers, and also self-aware humans.
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