This process only needs extensive data on consumers’ behaviors and AI capabilities to translate that data into insights. If a brand wants to share its understanding with the consumer, it will enhance its ethical reputation and trustworthiness.
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A learner | Writer of Melva's Note on Substack | High curiosity about psychology and human development.
In the age where data has become commoditized, but the insights and profits are being exclusive for ginormous tech players, what better way to harness consumer trust and loyalty than by giving them back valuable insights, that can turn them into smarter customers, and also self-aware humans.
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