Lean on deep immersion
- Before you can propose a solution, you must be intimately aware of the inner workings of your customer's current workflows.
- Immerse yourself within the customer's environment.
- Shadow your customers, walk in their shoes.
- Learn to see the problems from their perspectives.
- Learn your customer's workflows to the degree that you develop deep empathy for their role and experience.
- Only then can you challenge the way things are done and propose new ways of doing them.
- Learn the rules so that you know which ones to break and which ones to adopt.
- Build strong relationships with your customers.
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Learning how to build a successful company that sells to government agencies.
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