Binti’s Path to Product-Market Fit - Deepstash
Binti’s Path to Product-Market Fit

Binti’s Path to Product-Market Fit

Curated from: review.firstround.com

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Choose a problem space that you care about

  • Startups are long and hard. There will be inevitable lows. 
  • During those difficult moments, you really need to care about the problem that you're solving in order to persevere. 
  • Life is too short to spend on solving a problem that doesn't matter to you. 
  • Once you have found a problem space that you deeply care about - make your desire to solve the problem unkillable. 

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Take care of yourself

  • Take at least a full day off every week in order to avoid burnout. 
  • The journey to achieving product/market fit is a marathon, not a sprint. Consistency over the long haul is key. 
  • Co-founder and team relationships are tenuous. Friendships may well be strained. Handle these situations with integrity, empathy, and emotional intelligence. 

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Lean on deep immersion

  • Before you can propose a solution, you must be intimately aware of the inner workings of your customer's current workflows. 
  • Immerse yourself within the customer's environment. 
  • Shadow your customers, walk in their shoes. 
  • Learn to see the problems from their perspectives. 
  • Learn your customer's workflows to the degree that you develop deep empathy for their role and experience.
  • Only then can you challenge the way things are done and propose new ways of doing them. 
  • Learn the rules so that you know which ones to break and which ones to adopt.
  • Build strong relationships with your customers. 

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Don't be afraid of pivots

  • If you feel stuck in a situation where you are force-feeding customers your product and they show apathy, then clearly, you haven't achieved product/market fit. 
  • Product/market fit is a situation where the product is pulled by the market rather than you having to push it. 
  • To achieve product/market fit, you may need to give up your initial ideas and make pivots. 
  • Don't be afraid of doing so, as sometimes, they are necessary. 

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Make a list of problems you care most about in the world. Starting a company is hard and you’ll be much better at sticking through the hard periods if it’s something you are passionate about. 

FELICIA CURCURU

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Improve your user research abilities

  • Don't ask leading questions.
  • Ask open-ended questions. 
  • Ask about what they are hoping to achieve. 
  • Ask about what their life will look like if they are able to achieve what they hope to achieve. 
  • Don't be okay with only a high-level understanding. Dig deep into the details. Understand the nitty-gritty of your customers' processes and workflows. 

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Before you have product-market fit, it can be a distraction to recruit, hire, onboard and manage people when instead you should be hyper-focused on finding product-market fit. Plus, when things aren't working, you have to manage not just your own morale but everyone else’s morale.

FELICIA CURCURU

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Price on value

  • Estimate the value that you generate for your customers as a dollar amount. 
  • Charge 10-20% of this value as a starting point.  

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Build a configurable product

  • The product should work for more than one customer.
  • Different B2B customers have different needs.
  • Learn to identify overlaps and differences between needs. 
  • Don't plan on doing custom builds - instead, make the core product configurable. 

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IDEAS CURATED BY

CURATOR'S NOTE

Learning how to build a successful company that sells to government agencies.

Ramiz Rahman's ideas are part of this journey:

Upskilling: Preparing For The Future

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Developing a growth mindset

Creating a culture of continuous learning

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