The "Smile Sells" effect - Deepstash
The Psychology of Money

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How to develop a healthy relationship with money

How to create a budget

The impact of emotions on financial decisions

The Psychology of Money

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The "Smile Sells" effect

The "Smile Sells" effect

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend. 

47

516 reads

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The effect of the direction of model's face

The effect of the direction of model's face

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

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524 reads

Simple/Complex font effect

Simple/Complex font effect

Customer can be affected by simple vs complex fonts.

  • if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font

Memory recall is significally boosted with complex font (For important information)

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533 reads

What's is neuromarketing?

What's is neuromarketing?

Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

46

615 reads

Package Design Effect

Package Design Effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

45

496 reads

The effect of Sound/Color couple

The effect of Sound/Color couple

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.

  • Music with powerful bass makes people attend to dark object
  • Music with high frequencies shift attention to light-color object

51

566 reads

CURATED FROM

CURATED BY

imberly

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.

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Smile

Smile

Smiling may seem like a simple gesture, but its impact is enormous. When you smile, you communicate to others that you are happy to see them. People are drawn to those who exude positivity and warmth.

If you're not in the mood to smile, make an effort to do so anyway. While actions often st...

Factors influencing the Just World bias

  • Various background factors, such as religion and ethnicity, can affect the likelihood that people will display just-world beliefs, and the degree to which they will display them.
  • Various situational factors can also affect the degree to which people believe in a just wo...

Testing the IKEA effect

Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.

  • The results showed participants valued items they assembled themse...

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