Learn more about strategy with this collection
How to develop a healthy relationship with money
How to create a budget
The impact of emotions on financial decisions
Package Design Effect
Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.
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The "Smile Sells" effect
It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.
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The effect of the direction of model's face
It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention
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Simple/Complex font effect
Customer can be affected by simple vs complex fonts.
- if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font
Memory recall is significally boosted with complex font (For important information)
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What's is neuromarketing?
Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...
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The effect of Sound/Color couple
Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.
- Music with powerful bass makes people attend to dark object
- Music with high frequencies shift attention to light-color object
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CURATED FROM
CURATED BY
Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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The Science of Social Media
Studying social media and its effects on people is extremely difficult to achieve because social media companies don't really share data with researchers. However, what we can tell you is that the science behind social media is broken and we should be open to the possibil...
Measuring happiness
According to psychologists, happiness and life satisfaction do not coincide. Life satisfaction requires individuals to take a step back to assess their lives while happiness mirrors positive and negative emotions that fluctuate.
Focusing on positive and negative emotions c...
The framing effect
The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?
Knowing about the framing effect is vital. It is one of the most signif...
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