Package Design Effect
Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.
46
504 reads
CURATED FROM
IDEAS CURATED BY
Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
“
The idea is part of this collection:
Learn more about strategy with this collection
How to develop a healthy relationship with money
How to create a budget
The impact of emotions on financial decisions
Related collections
Similar ideas to Package Design Effect
The Science of Social Media
Studying social media and its effects on people is extremely difficult to achieve because social media companies don't really share data with researchers. However, what we can tell you is that the science behind social media is broken and we should be open to the possibil...
Measuring happiness
According to psychologists, happiness and life satisfaction do not coincide. Life satisfaction requires individuals to take a step back to assess their lives while happiness mirrors positive and negative emotions that fluctuate.
Focusing on positive and negative emotions c...
The framing effect
The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?
Knowing about the framing effect is vital. It is one of the most signif...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates