Package Design Effect - Deepstash
The Psychology of Money

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The Psychology of Money

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Package Design Effect

Package Design Effect

Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.

45

490 reads

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The "Smile Sells" effect

The "Smile Sells" effect

It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.Β 

47

509 reads

The effect of the direction of model's face

The effect of the direction of model's face

It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention

43

519 reads

Simple/Complex font effect

Simple/Complex font effect

Customer can be affected by simple vs complex fonts.

  • if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font

Memory recall is significally boosted with complex font (For important information)

46

525 reads

What's is neuromarketing?

What's is neuromarketing?

Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...

46

608 reads

The effect of Sound/Color couple

The effect of Sound/Color couple

Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.

  • Music with powerful bass makes people attend to dark object
  • Music with high frequencies shift attention to light-color object

51

561 reads

CURATED FROM

CURATED BY

imberly

Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.

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The Science of Social Media

The Science of Social Media

Studying social media and its effects on people is extremely difficult to achieve because social media companies don't really share data with researchers. However, what we can tell you is that the science behind social media is broken and we should be open to the possibil...

Measuring happiness

According to psychologists, happiness and life satisfaction do not coincide. Life satisfaction requires individuals to take a step back to assess their lives while happiness mirrors positive and negative emotions that fluctuate.

Focusing on positive and negative emotions c...

The framing effect

The framing effect

The framing effect is a cognitive bias where people decide on options based on whether they are presented in a positive or negative way. Do you prefer your yoghurt with 10% fat or 90% fat-free?

Knowing about the framing effect is vital. It is one of the most signif...

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