Simple/Complex font effect
Customer can be affected by simple vs complex fonts.
- if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font
Memory recall is significally boosted with complex font (For important information)
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Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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