Learn more about strategy with this collection
How to develop a healthy relationship with money
How to create a budget
The impact of emotions on financial decisions
Simple/Complex font effect
Customer can be affected by simple vs complex fonts.
- if you need to convince a customer to perform some sort of task, describe it in a simple, easy to read font
Memory recall is significally boosted with complex font (For important information)
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The "Smile Sells" effect
It's a quick way to show personnality and humanize the brand. A mood boosting image can affect customer's willingness to spend.
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The effect of the direction of model's face
It causes customer's eyes to pointed to the intented direction. It's help marketers to optimize the placement of ad copy based on the direction of the models gaze and then captivate customer attention
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What's is neuromarketing?
Neuromarketing is a field in marketing which use medical technologies sich as functional magnetic resonance imaging (fMRI) to study brain's responses to marketing stimuli (message or ads). They mesure neural activity in the brain that trigger language, emotion,...
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The effect of Sound/Color couple
Sounds and colors (For exemple in a supermarket) can affect people decisions in buying.
- Music with powerful bass makes people attend to dark object
- Music with high frequencies shift attention to light-color object
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Package Design Effect
Studies showed that people could pick a product based on its package. Color, text and imagery are a big elements to be considered. Some may triggered negative response, some may be positive.
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Even a single details can have a big impact in people's decision in buying a product or not. Here's a part one of what's neuromarketing: the combinaison of neuroscience and marketing, the small details that Marketers must not forget.
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Silence is best, if it is possible
A recent study showed that white noise (20-20,000 Hz, 70 dB, via headphones) during initial learning negatively affected recall. The authors concluded that white noise has no beneficial effect on thinking and memory.
But white noise may have some value if general room noise needs to be mas...
When The Mind Goes Blank
Stress, anxiety and any sort of pressure to divulge, recall or remember certain information can be a mental lock, interfering with memory.
When your mind goes blank, one can try the following:
- Be calm and relaxed, practising quietness for a few moments.
6. The Low-Information Diet
- This is another important aspect of the decluttering process.
- Ferriss recommends making the task lists that keep you on track and create a
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