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“The Apple Marketing Philosophy:
Empathy. We will truly understand their needs better than any other company.
Focus. In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.
Impute. People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”
MIKE MARKKULA
41
595 reads
MORE IDEAS ON THIS
“Let no one think it is an easy way because it is concerned with moments of happiness rather than with stern duty or high moral endeavour. For what is really easy, as I found, is to blind one’s eyes to what one really likes, to drift into accepting one's wants ready-ma...
MARION MILNER
28
619 reads
1 QUESTION FOR YOU
What is one important lesson for life that isn't taught in school, but that you want to teach to your kids?
38
699 reads
“Speed is perpetually undervalued.
Asking that person out today means you get to live more of your life with them and less of your life waiting.
Starting your business today means you begin l...
JAMES CLEAR
62
825 reads
“Many people won't attempt something unless they can find an example of someone else who is already doing it. Rely on this type of thinking too much and you'll never do anything interesting.
Your path through life is unique. It is...
JAMES CLEAR
47
694 reads
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Judge Not, Lest... - Day 103
- Remember, the proper direction of philosophy - of all the things we're doing here - is focused inward. To make ourselves better and to leave other people to that task for themselves and their own journey. Our faults are in our control, and so we turn to philosophy to help scrape them off lik...
Appearance Bias
We do not see people as they are, but as they appear to us:
- people have trained themselves in social situations to present the front that is appropriate and that will be judged positively.
- we fall for the halo effect : when we see certain negative or positive qualitie...
Balance Your Critical Focus
Perfectionists tend to notice mistakes and often notice them above all else. But you can soften this tendency by consciously trying to notice the good in things.
When you spot perceived flaws look for five other qualities that you do like....
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