3-2-1: The work required to be happy, and important lessons that aren't taught in school

“Many people won't attempt something unless they can find an example of someone else who is already doing it. Rely on this type of thinking too much and you'll never do anything interesting.

Your path through life is unique. It is important to extract lessons from the experiences of others, but you can't wait for a perfect example to take action. You are the example.”

“Let no one think it is an easy way because it is concerned with moments of happiness rather than with stern duty or high moral endeavour. For what is really easy, as I found, is to blind one’s eyes to what one really likes, to drift into accepting one's wants ready-made from other people, and to evade the continual day to day sifting of values.”

“The Apple Marketing Philosophy:

Empathy. We will truly understand their needs better than any other company.

Focus. In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.

Impute. People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.”