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The Halloween Collection

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Navigating and enjoying the thrill of horror and scare experiences

Historical knowledge of Halloween and its origins

Understanding and appreciating Halloween traditions worldwide

The Halloween Collection

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COGLODE

Motivate customers by emphasizing the limited time remaining in which to act.

COGLODE

11

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COGLODE

Make your scarcity valuable, not stressful

COGLODE

11

158 reads

Quantity

By constraining quantity, we emphasize it's limited availability.

Artificial constraints break user trust and opinion about companies, so using this as a tactic requires strategy.

Another point...

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170 reads

Scarcity

Scarcity

Scarcity is an influential driving force which can heavily influence how and why customers purchase a product. Us humans are driven to have as much as we can, and seeing something scarce mentally increases the demand we have for it, even if it has no use for us.

It comes in 4 flavours:

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249 reads

COGLODE

The concept of Scarcity lies at the core of economics, and greatly influences perceptions of value, status and our competitive desire to attain certain items over others.

Unfortunately, it's also one of the more poorly-applied concepts out the...

COGLODE

11

136 reads

Access

Restricting access to consumers is counter-intuitive. Why would you want a customer to not have access to a feature?

But imagine a system where a user gets a feature unlocked for being in the xth percentile. This drives up the value for a feature, which in turn increases scarcity. 

Do...

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136 reads

Time

When time's ticking down, we take mental shortcuts. We're all used to seeing the "Offer ends in 2 hours, get your x% off now!" branding on most sites. This comes off as artificial most times, as the message communicated conveys that the user is lucky

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CURATED FROM

CURATED BY

reversentropy

Entropically curious 👁️‍🗨️

Marketing is a hard field to tackle. Every field has a different approach based on its limitations. I feel that understanding the psychology behind the purchases we make and our decisions leads to better positioning and understanding of why we buy products

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Amplifying The FUD

Customers are often pushed towards a particular product due to marketers amplifying the FUD (fear, uncertainty, doubt) state.

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Impatience: The New Virtue

Evolution has given us impatience. We are given the impulse to act, to choose, to abandon or to chase something else, in the limited time we have, instead of spending time in a single unrewarding or slow activity.

Taking into account the speed of communication that is now 10 milli...

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