Liking: Be Liked to Be Heard - Deepstash
Liking: Be Liked to Be Heard

Liking: Be Liked to Be Heard

People are more likely to be influenced by those they like.

Build rapport, find common ground, and be genuinely interested in others to establish likability.

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Cialdini breaks down the art of persuasion into six principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

The idea is part of this collection:

7 Books on Habits

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How to break bad habits

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