Liking: Be Liked to Be Heard - Deepstash
Liking: Be Liked to Be Heard

Liking: Be Liked to Be Heard

People are more likely to be influenced by those they like.

Build rapport, find common ground, and be genuinely interested in others to establish likability.


1.99K reads



Cialdini breaks down the art of persuasion into six principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity.

The idea is part of this collection:

7 Books on Habits

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