Learn more about corporateculture with this collection
How to set achievable goals
How to create and stick to a schedule
How to break down large projects into smaller manageable tasks
Two companies cannot own the same word in the prospect's mind.
You will always think of one before the other.
84
500 reads
MORE IDEAS ON THIS
Its better to be first in the mind than to be first in the marketplace.
Be thought of before competitors & you be thought of first in the marketplace
90
621 reads
Marketing is not a battle of products, its a battle of perceptions.
Its about how your product is perceived in the eyes of your prospective consumer.
95
622 reads
For every attribute, there is an opposite effective attribute.
There lives duality in every step of the way.
82
300 reads
Success often leads to arrogance, & arrogance to failure.
Keep a level head & conquer your will to overlook the steps required to remain successful once you've become successful.
86
254 reads
There is an irresistible pressure to extend the equity of the brand.
The urge to extend the brand into more than it is always lurks below the surface. There is a time & place.
84
325 reads
When you admit a negative, the prospect will give you a positive.
These are expected, overturn these with more conclusions highlighting your statement with a sense of finality with a conclusion as a means.
83
294 reads
If you're shooting for second place, your strategy is determined by the leader.
Those leading the market, determine the market.
86
395 reads
It is better to be first than it is to be better.
Being first puts you at the forefront of the mind of potential consumers, your brand becomes asynchronous with being before others
87
829 reads
If you can't be first in a category, set up a new category you can be first in.
This ties back in to law #1, become first in your prospect's mind
90
694 reads
The most powerful concept in marketing is owning a word in the prospect's mind.
Own the word & your product or service becomes asynchronous to it.
90
551 reads
Over time, a category will divide & become two or more categories.
Sub categories develop to appeal to diversity.
84
370 reads
Marketing effects take place over an extended period of time.
A shift will happen gradually, you must alter the perspective of prospects.
82
367 reads
In each situation, only one move will produce substantial results.
One strategy, one move, one attempt could change everything.
83
284 reads
Successful programs are not built on fads, they're built on trends.
Trends are like waves, catch them at the right time & you can catapult yourself to success.
87
275 reads
You have to give up something in order to get something.
Sacrifice is required to gain what you desire next. This is a general rule of thumb.
84
312 reads
In the long run, every market becomes a two-horse race.
Competition may start off hot, but as time progress, only two will stand.
84
418 reads
The strategy to use depends on which rung you occupy on the ladder.
Being on the bottom of the ladder means you can't use the strategy of those at the top of the ladder.
84
448 reads
Unless you write your competitor's plans, you can't predict the future.
Prepare for it, so you don't have to get prepared for it.
85
269 reads
A situation is often the opposite of the way it appears in the press.
The news paints narratives for whatever agenda it has, use discernment.
84
265 reads
Failure is to be expected & accepted.
Fail faster, learn, & keep growing.
90
255 reads
CURATED FROM
These laws are necessary in order to develop & grow your brand or company
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Two companies cannot own the same word in the prospect's mind.
It is futile to try and own the same word as a competitor. Yet, many companies continue to defy the law of exclusivity, thereby often reinforcing the competitor's position.
Over time, a category will divide and become two or more categories. Categories never combine.
A category starts as a single entity but breaks up into other parts. For example, computers became minicomputers, workstations, laptops, notebooks. Companies may erroneously try ...
The most powerful concept in marketing is owning a word in the prospect's mind.
The word should not be complicated or invented. Simple words are the best. The leader owns the word that stands for the category.
If you're not a leader, your word must...
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