Emotion Is Key - Deepstash
Emotion Is Key

Emotion Is Key

  • Emotionally charged stories are more likely to be shared and talked about.
  • Emotional content triggers physiological responses that make information more likely to be remembered.

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Get ready to learn the secrets behind the most shared content and start creating your own contagious campaigns.

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Emotion Overshadows Content

Emotion Overshadows Content

When an emotionally charged speech is given, the people hearing it surprisingly do not give much attention to the content. They only seem to recall the raw emotional power and do not scrutinize the message that is conveyed.

Evoking Emotion

Studies on the ‘viral’ tendencies of articles showed that:

  • Positive messages were shared more often.
  • Articles evoking an emotional response to the reader fared well.
  • An exciting headline made a big difference.
  • Amusing stories of the same event or news perfo...

Emotion Regulation

When we try to manage and cope up with our emotions by redirecting, deflecting or changing our thoughts, we attempt to emotionally regulate ourselves, but if we are too overwhelmed, we cannot effectively regulate our emotions. We then experience emotional dysregulation

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