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Techniques for brainstorming and generating new ideas
The power of collaboration and feedback in the creative process
How to recognize and overcome limiting beliefs
Our [product/service] help(s) [customer segment] who want to [jobs to be done] by [your value proposition].
Example:
Our book helps business professionals who want to improve or build a business by avoiding making stuff nobody wants.
5
8 reads
MORE IDEAS ON THIS
The practice of building quick, inexpensive, and rough study models to learn about the desirability, feasibility, and viability of alternative value propositions and business models.
5
7 reads
For example, a movie theater chain competes for customer attention not only with other movie theaters but also with a broad range of alternative options: renting a movie at home, going out to dinner, visiting a spa, or maybe even attending an online virtual art exhibit with 3D glasses.
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9 reads
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7 reads
Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
8
14 reads
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9 reads
You may begin exploring ideas by sketching out a profile based on what you believe your potential customers look like. This is an excellent starting point to prepare customer interviews and tests regarding your assumptions about customer jobs, pains, and gains.
8
12 reads
A customer job could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy.
8
15 reads
Gains describe the outcomes and benefits your customers want. Some gains are required, expected, or desired by customers, and some would surprise them. Gains include functional utility, social gains, positive emotions, and cost savings.
8
13 reads
Fit happens in three stages:
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10 reads
The Value Proposition Canvas has two sides: the customer profile (who your customer are) and the value map (how you create value for that customer). The goal is to achieve a fit between them.
8
17 reads
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