People who really care about helping others succeed are memorable.
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People will likely forget up to 90 % of what you communicate. It means they are likely to forget your brand, your message, your call to action.
To become forgettable can kill your career. Remaining on people's minds requires you to become part of what they consider valuable.
The brain likes to move toward patterns. Doing something unexpected will break the norm and make you memorable.
For instance, instead of the usual email, send a hand-written thank-you note. Or dress differently to everyone else.
Our brains generally react first to outside stimuli like danger, security, or pleasure.
When you approach another person, ask yourself what you can provide them to help protect them, make them more successful or safe, even feel better about themselves because they know you and what you can give them.
Agreeing with everything becomes white noise.
People who are willing to voice their opinion when it is contrary, even if it is just a different way of framing a concept, are more memorable.
There is a difference between talking and doing. Those who consistently exceed expectations and always looking for ways to improve are remembered and valued.
Memorable people understand that stories stick. Those that can match a story with a message are more notable.
Use language to create a mental picture. Those around you will remember your words as if they were shown pictures.
In a world where vocabulary has narrowed down, those with a strong vocabulary stand out. Language should not be used for snobbery, but rather for creating a better understanding by using the right words.
Incorporating analogies and a dynamic turn of phrase can keep your vocabulary colorful.
Research shows that people with more education have a greater cognitive reserve and this works as a protection in the face of mental decline.
But there's a twist to it: educated people tend to get Alzheimer's at a later age but once they get it, they're getting it at a higher load of the disease and appear to decline at a faster rate.
Rituals give us a feeling of going beyond the ordinary, of turning events into something special and meaningful. And shared rituals are essential to humanity, as they provide us all with a sense of meaning as well as belonging o a group.
Despite the social distancing measures, rituals can still be kept, even though at distance and not as strong as when they are established through face-to-face interactions.