Urgent = distraction
The urgent are not important, and the important are never urgent.
Urgent tasks put us into constant "reply mode."
They are distractions.
Important work are tasks we have planned that move goals.
Our brains are so drawn to urgency that we choose "objectively worse options over objectively better (important) options.
To maximise time and do more focused work, question your choices constantly, and develop the ability to watch your mind as it gets whipped up by sudden requests.
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Unimportant tasks are really just distractions
Urgent but unimportant tasks = distractions.
Urgent tasks put us into constant “reply mode.” Important work is related to planned tasks that move us closer to our goals.
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