The Bandwagon Effect

It occurs when you adopt a belief just because more people hold that belief. This bias can lead to groupthink, which is the tendency for group members to over-conform to a leader.

Many work meetings become unproductive due to bandwagon bias and groupthink because team members don’t f...

• The initial belief and expectations of others are verified.
• People’s beliefs and expectations effect their actions towards others.
• Those actions impact on the beliefs and expectations that other people hold true about themselves.
• Those ...

Psychologist Edward Thorndike first wrote about the halo effect in his 1920 paper "A Constant Error in Psychological Ratings". He notes that people tend to think of a person in general as relatively good or rather inferior and to judge the qualities of a person by this g...