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Why We Laugh at the Pandemic

The power of laughter

  • Humor, in a way, protects us from life's grim reality. We joke because if we didn't, we'd cry.
  • Humor and laughing are also a social vocalization that includes some and excludes others. Jokes establish who is inside the group and who is not. We laugh with people to belong, and at others to exclude.
  • In our current crises, humor is everywhere because fear is too. Laughter binds us together against a common enemy.

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IDEA EXTRACTED FROM:

Why We Laugh at the Pandemic

Why We Laugh at the Pandemic

https://www.theatlantic.com/international/archive/2020/04/humor-laughter-coronavirus-covid19/609184/

theatlantic.com

3

Key Ideas

Humor during a crisis

For ancient Greek philosophers, humor was something that had the potential to undermine authority and the good order.

Today, in democratic societies, those in power are mocked and their power undermined, as in Saturday Night Live in the United States, and Have I Got News for You in Britain.

The power of laughter

  • Humor, in a way, protects us from life's grim reality. We joke because if we didn't, we'd cry.
  • Humor and laughing are also a social vocalization that includes some and excludes others. Jokes establish who is inside the group and who is not. We laugh with people to belong, and at others to exclude.
  • In our current crises, humor is everywhere because fear is too. Laughter binds us together against a common enemy.

When to joke

Poking fun at the ills of the world is only funny if they are considered benign. No one is making memes about child abuse that may increase during periods of enforced domestic isolation.

Observations about people's behavior can be funny if they poke fun at a social norm in a relatively inoffensive way, such as hoarding toilet paper.

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Humor benefits to marketing materials

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  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love ...

At its worst, humor is:

  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
  • Humor can cheapen certain ideas or make them be taken less seriously.
  • In some cases, humor can be outright offensive.
  • Key areas to create value with humor

    • Humorous touches can almost always improve a piece that is already valuable on its own.
    • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
    • Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
    • Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.

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    Humor at work

    Humor at work

    Being funny can have both positive and negative consequences, in your personal as well as your professional life. And context is always important: when making a joke, for instance, you should defin...

    Humor and its effects on the status

    Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.

    Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.

    Inside jokes

    Making inside jokes usually shows how bounded a team or a group is: their jokes can understood the best by themselves.

    However, the moment an outsider integrates the group, it is better to avoid the inside jokes, as this will most probably make him or her feel out of place.

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    Why humor is a key to success at work

    • People will enjoy working with you.
    • Humor is a potent stress buster.
    • It is humanizing.
    • It puts others at ease.
    • Ha + ha = aha!  Humor is a key ingredient in creative thinking.
    • It helps build trust.
    • It boosts morale.
    • People who use humor tend to be more approachable.
    • Humor can allow your company to stand out.
    • It can increase productivity.