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Purpose is a reason for being that is grounded in human values
RANJAY GULATI
27
534 reads
MORE IDEAS ON THIS
Purpose as True North
An authentic purpose functions as a company's "True North", guiding its strategies and behaviors. It provides a moral compass for decision-making beyond just profits.
Benefits of Purpose
Cultivating a sense of purpose beyond products and services provides many b...
24
372 reads
Purpose Communication
- Once defined, purpose should be integrated internally through training, narratives, and leadership modeling.
- Externally, communicating purpose through advertising, packaging and branding enhances consumer connections.
- Strategies across the organization should reinforce purpos...
23
296 reads
Purpose Evolution
- As the world changes, a company's sense of purpose will need to evolve.
- Leaders must continually re-examine if current purpose still motivates employees and meets customer needs.
- Refreshing purpose requires tapping into founding ideals and envisioning future opportunities to ...
24
279 reads
Purpose Discovery (120 words)
Companies should look inward to discover their guiding purpose.
It often requires deep contemplation of the founders' visions and analyzing how the company's competencies address human needs.
22
346 reads
Purpose Governance
Governing policies and structures should safeguard purpose.
Executive compensation, shareholder communications, CSR initiatives and impact reporting should be guided by purpose, not undermined by it.
22
270 reads
CURATED FROM
IDEAS CURATED BY
In Deep Purpose, Harvard Business School professor Ranjay Gulati examines how leaders and organizations can cultivate a deeper sense of purpose that drives meaningful growth. Through research and examples, he provides a framework for aligning company values with value creation.
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Other curated ideas on this topic:
Purpose: Being Part Of Something Bigger
Purpose leverage the human desire of being part of something bigger .
We reach purpose while:
- Doing something that matters
- Doing it well
- Doing it in the service of a cause larger than ourselves
Using your brand to tell authentic stories
One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.
In the future, this will become even more important as companies continu...
Money
It isn’t the only factor in being rich, no matter how many articles tell you that. Money is at most a superficial and incomplete representation of wealth, and there are many more ways to think about riches.
Money changes people, and in many cases, makes them less grounded, less co...
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