RANJAY GULATI

Purpose leverage the human desire of being part of something bigger .

We reach purpose while:

• Doing something that matters
• Doing it well
• Doing it in the service of a cause larger than ourselves

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...

• Think of all the interests vying for a share of your wallet or for a second of your attention. Every human is pulled by these internal and external forces that are increasingly more powerful and harder to resist.
• Philosophy is simply asking us to pay careful attention and to strive t...