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Purpose Discovery (120 words)
Companies should look inward to discover their guiding purpose.
It often requires deep contemplation of the founders' visions and analyzing how the company's competencies address human needs.
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346 reads
MORE IDEAS ON THIS
Purpose as True North
An authentic purpose functions as a company's "True North", guiding its strategies and behaviors. It provides a moral compass for decision-making beyond just profits.
Benefits of Purpose
Cultivating a sense of purpose beyond products and services provides many b...
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372 reads
Purpose Communication
- Once defined, purpose should be integrated internally through training, narratives, and leadership modeling.
- Externally, communicating purpose through advertising, packaging and branding enhances consumer connections.
- Strategies across the organization should reinforce purpos...
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296 reads
Purpose Evolution
- As the world changes, a company's sense of purpose will need to evolve.
- Leaders must continually re-examine if current purpose still motivates employees and meets customer needs.
- Refreshing purpose requires tapping into founding ideals and envisioning future opportunities to ...
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279 reads
Purpose Governance
Governing policies and structures should safeguard purpose.
Executive compensation, shareholder communications, CSR initiatives and impact reporting should be guided by purpose, not undermined by it.
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270 reads
CURATED FROM
IDEAS CURATED BY
In Deep Purpose, Harvard Business School professor Ranjay Gulati examines how leaders and organizations can cultivate a deeper sense of purpose that drives meaningful growth. Through research and examples, he provides a framework for aligning company values with value creation.
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Other curated ideas on this topic:
The Underlying Structure of Product Discovery
Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
- Good product discovery starts with a clear outcome. A business outcome measures the health of the business and is usually a financial...
Authentic Leaders
They are people of the highest integrity, committed to building enduring organizations. They have a deep sense of purpose and self-discipline, are true to their core values, dare to build their companies to meet the needs of their stakeholders, and recognize the importance of their service...
Purpose drives engagement and higher performance
Understanding projects for their purpose is essential as it can help leaders decide whether the project makes sense strategically. The purpose is a key driver for engaging team members and the organisation and motivating them to support a project. Yet few organisations know how to articulate a pr...
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