“Good design is as little design as possible. Less, but better – because it concentrates on the essentials aspects, and the products are not burdened with non-essentials. Back to purity, Back to simplicity.”
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Living a “less is more” life involves embracing minimalism and simplicity.
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It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
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Most designers are familiar with Dieter Rams’ principle “Good design is as little design as possible.”
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Good design is part of the brand; Apple products look good and they don’t have extraneous bells and whistles. They are intuitive and straightforward.
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