If you simply spend 30 minutes at the beginning of each week thinking about these 4 quadrants and what you want to spend your time on in the coming week, you will be 10x more productive than you usually are.

What you'll quickly realize is that you've only been spending time on urgent tasks each week. It's a constant fire-drill. You're simply trying to get one thing off your plate, so you can breathe for half a second and get to the next emergency to get off your plate.

If someone stopped you and asked you whether the way you're spending your time on these urgent tasks is helping you to get to your long-term goal (whatever that is) of, for example, starting your own company, getting into a new industry, or reaching your next big job promotion, you'd probably say: "No, but I just need to get this stuff done to clear up time on my schedule so that I can do those things."