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How the pandemic killed hookup culture and saved romance

Video Dating Or No Dating

Apps like OkCupid and Tinder see a decent surge in daily conversations in the last month. Ironically, the feature that they have recently introduced, Video Dating, wasn’t asked by anyone before the pandemic, as everyone preferred real dating. Now, due to everyone in lockdown, it is the most used feature and has shot up the app engagement.

Video dating, which has witnessed a 200 percent increase in OkCupid, lets the dating couples check the ‘vibe’ of their partner, and decide if the person can be dated in future.

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How the pandemic killed hookup culture and saved romance

How the pandemic killed hookup culture and saved romance

https://www.fastcompany.com/90492617/how-covid-19-killed-hookup-culture-and-saved-romance

fastcompany.com

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Key Ideas

Dating In The Times of Pandemic

As offline activities for dating couples have to be avoided, the dating brands of the internet have adapted themselves fast to accommodate virtual activities and in-build video chats. 

They are making full use of the available technology to help singles date anywhere in the world virtually, talk to live Dating Experts, and virtual happy hours.

Video Dating Or No Dating

Apps like OkCupid and Tinder see a decent surge in daily conversations in the last month. Ironically, the feature that they have recently introduced, Video Dating, wasn’t asked by anyone before the pandemic, as everyone preferred real dating. Now, due to everyone in lockdown, it is the most used feature and has shot up the app engagement.

Video dating, which has witnessed a 200 percent increase in OkCupid, lets the dating couples check the ‘vibe’ of their partner, and decide if the person can be dated in future.

Digital Date Ideas

Some of the interesting digital date ideas that are proposed in the dating Apps:

  • Build a playlist together
  • Watch TikTok Videos, trying to understand Millennials and Gen Z
  • Draw pictures of each other
  • Tackle a crossword puzzle together
  • Watch an old concert on youtube together
  • Read the same book and discuss it on video chat.

Emotional Connections

Virtual dates are important for building emotional connections, which a recent OkCupid survey reports, are what more people are looking for. There is a 20 percent decrease in ‘hookup’ users, with more users wanting a long-term relationship.

On the other hand, there is a spike of activity in the dating apps, making people spoiled for choice, and feeling less satisfied with whoever they end up committing to. Everyone being at home on video chat can also seem monotonous.

Tinder Love

Due to the lockdown, and the resulting loneliness, boredom, and isolation, the Tinder photo ‘swiping’ feature is recording billions of swipes per day.

Recently Tinder unlocked its passport feature, which lets you meet people (virtually of course) from any part of the world. The ongoing crisis has torn down physical boundaries, and there is always one topic to talk about no matter who you are talking to.

Virtual Options

Apart from finding the love of your life and casual dating, Dating Apps are being used by couples who are having trouble staying together in quarantine.

It may be an easy cheat for bored people looking for a thrill. Some may also be validating themselves by getting an ego boost.

The Future Of Dating

  • Video Chat turned into a ‘first date’, as now suddenly meeting someone in real life after a chat conversation can be weird and even dangerous. It is like a screening device, which everyone should use.

  • An initial video chat also curbs the exaggeratedly optimistic expectations, helping manage the ‘idealization bubble’.

  • The reopening, after the pandemic ends, would most likely be a phased one, with social distancing in place and bars still closed. It’s clear that Dating Apps are having a Golden phase in 2020 and are helping people tremendously.

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Before the Internet, dating was mostly restricted by one’s social and geographical limitations with friends of friends being the most common method of introduction. The Internet pairs couples that wouldn’t even meet otherwise.

Research also indicates that you're more likely to date someone from a different race if you're dating online, by a factor of about 7 percent. 

Combating Social Stratification

There's a troubling trend towards exclusive, private membership-based dating apps that only allow very rich or very popular people, essentially creating a dating bubble that socially isolates people by class.

By using less restrictive apps we have the widest possible pools of potential dates, rather than aspiring to something more exclusive, we're keeping ourselves open to more random love connections that cut across lines of race and class and everything else that divides us. We're doing our part to keep society more open, less stratified. 

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Lockdown In A New Relationship

Being in Lockdown or in a quarantine complicates dating in unexpected ways, raises some previously unheard questions (like who’s got a more ‘apocalypse’ friendly place) and makes partners feel as if they are already in the boring part of a relationship without any of the initial romance or spark.

Love During Quarantine
  • Constantly sharing updates about the pandemic with your new partner is not a good idea.
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Data On Online Dating
  • 40% of Americans use online dating as a way to meet new people.
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Data On Online Daters
  • 53% of Americans lie in their profiles. Women tend to post younger photos of themselves and claim to be thinner, while men tend to lie about their careers.
  • Even on apps known as being for "hook up", most females are looking for a genuine match and not a fling.
  • Two-thirds of online daters have gone out with someone they were matched with.
  • One-third of people who have used online dating have never actually gone on a date. 
Data On Relationships Started Online
  • Relationships that begin online are nearly 30% more likely to break down than ones where couples met face-to-face first.
  • 20% of committed relationships began online.
  • Marriages from online couples are three times as likely to end in divorce.
  • 17% of couples that were married in the last year met on a dating website. 

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We have lost so much, and many elements missing from our normal lives are intangible and can hardly be identified. Because it is ambiguous, we find it difficult to know what we are mourning.

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Treat it like a real job
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