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What's in store for the future of film?

A growing movement

  • The Time’s Up movement is making strides to eliminate gender-based discrimination at every stage of the film-making process.
  • It has established a mentorship programme for aspiring producers from socio-economically disadvantaged households.
  • The 4 Percent Challenge, encourages industry figures to work with a female director every 18 months.
  • Grants have been made available to journalists covering film festivals.
  • Standards of behaviour on set are changing. There is a push for more female directors and equal pay to ensure sustainable cultural change.

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What's in store for the future of film?

What's in store for the future of film?

https://www.harpersbazaar.com/uk/culture/entertainment/a28794345/future-of-film/

harpersbazaar.com

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Key Ideas

Today's film industry

The film industry is at a tipping point. Traditional studios are under threat of being shouldered out by their competitors. Sequels take precedence over original content, projects struggle without bankable stars.

Yet, it has never been a better time to work in cinema, especially if you belong to the underserved demographic.

A growing movement

  • The Time’s Up movement is making strides to eliminate gender-based discrimination at every stage of the film-making process.
  • It has established a mentorship programme for aspiring producers from socio-economically disadvantaged households.
  • The 4 Percent Challenge, encourages industry figures to work with a female director every 18 months.
  • Grants have been made available to journalists covering film festivals.
  • Standards of behaviour on set are changing. There is a push for more female directors and equal pay to ensure sustainable cultural change.

Disruption of the industry

Streaming services following in the footsteps of Netflix, have revolutionized the way we consume visual media.

  • Despite the boycotts by major cinema chains, they also succeeded in democratizing the movie business, because they can take more risks. They release more films and are free from box-office pressures.
  • Mid-budget movies is another welcome side-effect.

A wider audience

Young, white, heterosexual men are not held up anymore as the ‘ideal’ consumers.

Now, people of all backgrounds want to see themselves represented on the screen. Motion pictures have made a turn and and serve a bigger audience than ever before.

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Movie Festivals Before Today

Until the end of 2019, when everything was relatively fine globally, film festivals were a sought after event.

New blockbusters like Once Upon A Time in Hollywood, the multiple Oscar winn...

The New Reality

Now with the global pandemic being a new reality, film festivals are increasingly going online. SXSW, for instance, went virtual within weeks and even partnered with Amazon Prime for an online Film Festival.

Digital solutions are the way forward for many other film festivals, as otherwise, they lose millions in and revenue while scrambling for viewers and distributors for their projects.

Expansive Reach

Digital platforms and technological solutions make the content more accessible, sustainable and democratic. The streamed screenings and online question and answer sessions bring in unexpected benefits coupled with a vaster reach, due to the elimination of physical constraints and logistical issues associated with big events. 

Case in Point: Disabled audiences were earlier unable to access or be part of the event, and were now optimistic about the technological elements deployed, which helped them tremendously.

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Hollywood
.. is the show business capital of the world, being synonymous with power, money, glitz and glamour. It is the abode of famous TV and movie studios and record companies.
Origins

The place where Hollywood stands today was initially just plains and hills with just a small hut, in the year 1853, eventually becoming an agricultural community called Cahuenga Valley. Harvey Henry, a politician and real estate developer purchased a large piece of the future ‘Hollywood’ for a ranch and ended up using it as a township of upscale homes. In a couple of decades, the place had markets, hotels and other commercial establishments.

The Father Of Hollywood

.. was a banker and real estate mogul H.J. Whitley, who opened the Hollywood Hotel(Now Dolby Theater, the Oscar ceremony venue) and some residential neighbourhoods. According to many, he coined the name ‘Hollywood’ while honeymooning there in 1886, while some say it was named by Harvey’s wife Daeida Wilcox.

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"Retro" Love

Production of new TV content has increased exponentially since the last decade, due to a variety of streaming platforms competing against each other and a whole lot of channels on the air.

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Searching For Stability

Retro video games and 80’s /90’s music are a popular choice even with thousands of new and ultra-realistic video games and so many options in music being available, as they provide a sense of comfort in a world that is increasingly precarious and unstable.

The overabundance of content makes people feel overwhelmed and confused. Add to it the fact that today’s pop culture options often reflect the current dystopian world, when most of us are wanting to escape from it, and have limited time. 

Volitional Reconsumption

.. is a deliberate act of revisiting old cultural favorites, as a form of self-discovery and self-identity. When people rewatch something, they watch it more intensely and can find out creative details and hidden meanings that were lost in the first viewing, appreciating the fine work of art even more.

Example: The Most Popular Sitcom in the UK in 2019 was the 90s sitcom Friends, which was in the Top 10 most-watched show list on Netflix the same year.

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