The Golden Circle".
The Golden Circle is formed of three parts: ‘Why,’ ‘How’ and ‘What.’
What ?
The What of a company relates to the product or service that a company provides. The What is the outer layer of the circle.
How ?
The How of a company is the approach adopted by a company. The How is the differentiating value proposition or a unique selling point of the company.
Why ?
The Why is at the core of the golden circle. Why does the company exist?
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