Stages in the marketing funnel
- Awareness Stage
When a potential customer encounters a brand for the first time.
- Consideration Stage
When the person starts to think about doing business with the brand, and actively searches for more information about it.
- Conversion Stage
When the person decides to make a purchase.
- Loyalty Stage
When the customer decides to purchase from the brand again and brand advocate.
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A graphic representation of the process through which people go from learning about a brand to becoming a loyal customer
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The 5 stages of grief
- Denial: Shock or denial mark this stage and is usually short-lived. One may not believe what is happening.
- Anger: When the realization hits and is understood, a person may become angry and look for a scapegoat.
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Conduct market research and gather data
Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
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