Assuming your product has successfully impressed your customers, it is now time for them to repeat their experience which they will only do if their first experience was well-worth it.
In marketing, is is a known fact that acquiring new customers is almost always harder than retaining the existing customers.
The more repeat customers your business have, the higher will be the security of revenue and the more chances of the customers trying and buying new products your business offers.
And of course, repeat customers will be the most likely to refer your business to others.
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