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JOHN JANTSCH

What if, instead of thinking, “How can we get people to click on the link in our emails?’ you asked, ‘How can we get 100 percent of the people who eventually buy this product or service to tell their friends about it?’

JOHN JANTSCH

25

194 reads

Your Priority Should Be To Identify Your Ideal Customer Base

Your Priority Should Be To Identify Your Ideal Customer Base

Do you know that 18% of businesses fail every year in the USA according to the USA Annual Small Business Administration.

Each day, new businesses surface trying to solve the issues consumers are facing everyday. However, these very businesses get failed after a while because people don’t talk enough about them. So what’s the solution?

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169 reads

JOHN JANTSCH

It is safe to say that businesses dedicated to helping customers realise their dreams and desires are more likely to be the ones that people simply can’t stop talking about.

JOHN JANTSCH

23

149 reads

Finding Your Audience Is The Solution

Finding Your Audience Is The Solution

Rather than selling to everybody, you should be intent towards finding audience whose needs matches with your product persona the best. Even Amazon cannot sell to everybody. Neither can you.

Your highest priority should be towards figuring out what audience of yours will be the most attracted by your product or service. Where are they right now? Their demographics, interests and habits should interest you as the data will help you create personas that will help you connect more and thus sell more. P

25

140 reads

Referrals May Be The Ultimate Measure Of Your Success

Referrals May Be The Ultimate Measure Of Your Success

You may have designed your business around the product but if you want to experience explosive or long-term growth, you should orient your business around winning customer referrals.

For starters, divide your customers into two groups. The first group should consist of users who refer your business to others.

The second group should consist of users who don’t refer your business regardless of whether they are profitable or not.

If they aren’t referring your business to others, try to convince them by reorienting your customer experience. Let’s learn how

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116 reads

Make Things Clear In Your Customer Journey

Make Things Clear In Your Customer Journey

Referrals codes can come in different forms. Such as discount codes, free trial codes or gift cards. Rewards for referring your business to others may motivate your existing or new customers to refer your business to others.

If you offer such codes, make sure your customers know about it. Secondly, make sure the customers experiencing your product or service find their AHA moment early and that the value being served is top-notch.

If your product or service makes your users happy, it’ll make it easier for them to refer your business to others.

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91 reads

JOHN JANTSCH

A customer who is both profitable and a referral source needs a special designation! Once you unearth this kind of customer, your job turns to understanding the common characteristics of your most profitable customers who also refer.

JOHN JANTSCH

24

82 reads

The Predictable Behaviors Of Your Referring Customers

The Predictable Behaviors Of Your Referring Customers

According to John Jantsch, there are seven stages of behaviors customers show as they move through recommending your business to others. These behaviors are:

  • Know
  • Like
  • Trust
  • Try
  • Buy
  • Repeat
  • Refer

Let’s learn what the customer feels and do in each stage.

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94 reads

Know

Know

In this stage, your customers uses social networking tools like social media, referrals, SEO and other tools to help others discover your business.

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88 reads

Like, Trust And

Like, Trust And

In these stages, the customers tend to learn about the value of your business. They will compare you to your competitors to understand what makes your business different and how can your product or business makes life much better for them.

In the “Try” stage, the customer will experience your product fully. Make sure to give enough value to the customers to get in love with what you’re offering. If possible, offer them a free trial so they can get to know your business and product better.

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65 reads

Repeat

Repeat

Assuming your product has successfully impressed your customers, it is now time for them to repeat their experience which they will only do if their first experience was well-worth it.

In marketing, is is a known fact that acquiring new customers is almost always harder than retaining the existing customers.

The more repeat customers your business have, the higher will be the security of revenue and the more chances of the customers trying and buying new products your business offers.

And of course, repeat customers will be the most likely to refer your business to others.

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59 reads

JOHN JANTSCH

We are wired to talk about companies that surprise us and exceed our expectations.

JOHN JANTSCH

24

69 reads

TALHA MUMTAZ

And lastly, I should also mention here that monetary referrals may be able to get your business some early traction but if it is not backed by a solid value proposition by your product, your churn rate will get higher and the numbers will always be scaring you. Make sure you have a product that is worth talking, sharing and raving about and believe me, the referrals will work like magic for your business.

TALHA MUMTAZ

24

65 reads

IDEAS CURATED BY

talhamumtaz

Full time reader (and part-time Growth Consultant) trying to make the sense of the world by learning from the experiences of intellectuals around me and before me.

CURATOR'S NOTE

Learn how to grow your business by building a base of loyal customers who will recommend your business to others.

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