‘Hey’
... means that the sender sees the recipient as a peer, and not as some authority figure. Formally structured emails normally do not begin with a ‘Hey’.
Don’t forget to greet though, as an email without a greeting can come off as rude or even creepy.
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Using Emojis
The use of emojis is a way to communicate our intentions and not just a ‘fun’ thing that young people do. In fact, due to their universal nature, emojis transcend language barriers, and normally cannot be interpreted in the wrong sense.
While negotiating, it’s best to not use Emojis though...
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