5.Scarsity Mindset
The scarcity mindset is the frame of mind where something is not enough, in short supply, or there are not many opportunities.
- This scarcity mentality will be elevated in countries where the most 'valuable' things exist.
- If you understand someone who has this way of thinking, you can also understand why they do what they do, e.g., 'There is not much time' or 'there are not many opportunities'
- Marketing is using that mindset, e.g., Black Friday deals, we have to get them before they are gone!
More generally, you can see the scarcity mentality in small things that others do and in yourself.
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