ANN HANDLEY

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.

Stories makes us think and feel and are an essential drivers of change for humans.

Although it can be hard to tell a good story, in the modern world, storytelling is becoming essential. As we spend increasing amounts of time consuming content, businesses a...

Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond. 

Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...